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Twitter Marketing India

Twitter Marketing – a key ingredient of social media marketing

After Facebook, Twitter ranks high in terms of being the most keenly followed for social media marketing. Thus marketing experts agree that after having in strategic Facebook marketing plan in place the next focus is to be for a meaningful Twitter marketing strategy.

Different companies use Twitter marketing for different purposes. Most marketers are using Twitter to simply drive more traffic to their web site/ promotional web pages. Twitter is also used as a brand monitoring tool - 36.7% of B2B marketers(46.9% of B2C marketers) are contacting Twitter users who tweeting negatively/made comments about their brand.

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